Features of Business Communication in the Hotel and Restaurant Business

The article focuses on analyzing the specific features of business communication in the hotel and restaurant industry, particularly within the context of Ukraine during martial law. It identifies the key factors that influence effective communication in this sector, such as cultural awareness, clear messaging, emotional intelligence, and the utilization of digital communication tools. The article further explores how the current socio-economic and crisis conditions, including supply chain disruptions, financial instability, and shifts in customer behavior, impact business relations in the hotel and restaurant sector. In response to these challenges, the study provides a set of recommendations for improving communication strategies. These include prioritizing transparency, implementing crisis communication plans, strengthening digital communication channels, focusing on empathy, and adapting service offerings based on customer needs. The recommendations are aimed at enhancing service quality, customer satisfaction, and business stability during periods of uncertainty and conflict. The article concludes that implementing these strategies can significantly improve trust, customer satisfaction, and adaptability in the hotel and restaurant industry. Additionally, fostering stronger community ties, improving team coordination, and maintaining flexibility in operations are crucial for business resilience in times of conflict. Ultimately, the proposed communication strategies are essential for the long-term success and stability of businesses in the sector during wartime.