Developing an anti-crisis strategy to ensure the balanced potential of an enterprise

The article considers the theoretical and methodological aspects of the formation of an anti-crisis strategy for ensuring the balanced potential of an enterprise, in particular the transport industry, in the context of economic transformation. The specifics of anti-crisis management, which are manifested in a comprehensive approach, orientation to the long-term perspective, flexibility and adaptability, as well as the maximum use of internal reserves and resources of the enterprise, are substantiated. The research of scientists who sought approaches to the formation of anti-crisis strategies and also made a significant contribution to the study of this issue is analyzed. A structural and logical scheme for the formation of an anti-crisis strategy is proposed, which consists of six main stages: determining the purpose of forming an anti-crisis strategy for enterprise management, assessing the influence of external factors on the formation of strategic goals, assessing the internal resilience of the enterprise to the crisis, analyzing the balance of the enterprise's potential, choosing strategic alternatives and implementing anti-crisis strategies for ensuring the balanced potential of the enterprise. Attention is paid to the development of a spatial model for choosing an anti-crisis strategy based on a three-dimensional matrix, which allows determining the position of the enterprise in the crisis space and choosing the optimal strategic alternatives. The main anti-crisis strategies are highlighted: activation and stabilization, concentration and differentiation, consolidation, modernization, restructuring and recovery strategy. The use of a three-dimensional matrix in the process of choosing an anti-crisis strategy allows the enterprise not only to avoid financial losses, but also creates the basis for long-term development and strengthening its positions in the market. The results of the study can be used to increase the resilience of enterprises to crisis, optimize the use of resources and ensure long-term development in conditions of market instability.