EXPLORING THE RELIGIOUS GATHERINGS IN RELATION TO MODERN INFORMATION AND COMMUNICATION TECHNOLOGIES: A STUDY OF MALAKWAL CITY

The research was designed to study the relationship between the traditional religious gatherings and information and communication technologies. The study was conducted in the Malakwal city, Punjab by using the mixture of both quantitative and qualitative techniques. A sample of 390 households was drawn from the systematic random sampling. The data gathered from the survey and participant observation showed that most of the participants believe in the eroding bite of the traditional religious gatherings due to excessive use of both mobile and computers.