CONCEPTUAL FOUNDATIONS OF THE FORMATION OF CULTURE AND BUSINESS-ETHICS OF ORGANIZATION ON THE BASIS OF COMPLIANCE

The article examines the conceptual foundations of the formation of culture and ethics of a business organization based on the principles of compliance. The essence of corporate culture is revealed as a system of values, norms and standards of behavior that ensure the transparency of management processes and the effectiveness of communication in the organization. It was determined that the implementation of compliance management helps to minimize corruption risks, increase the organization's reputation and ensure compliance with legislative and ethical standards. The article focuses on key approaches to the formation of corporate culture, in particular, integration, regulatory and legal, organizational and cultural, risk-oriented, ethical and innovative and technological. The role of an ethical approach in creating moral standards of employee behavior, which contribute to the harmonization of internal business processes, is considered. Special attention is paid to the organizational and cultural approach, which emphasizes the importance of creating an environment focused on transparency, trust and compliance with ethical standards. It was determined that an effective corporate culture is based on the principles of responsibility, openness, transparency and accountability. It is noted that the ethical behavior of personnel and compliance strategies contribute to increasing the competitiveness of the organization, trust from stakeholders and minimizing reputational risks. The importance of implementing a compliance management system as a key element of corporate governance, which includes the development of internal policies, personnel training programs, monitoring and feedback mechanisms, is substantiated. Practical recommendations for creating an effective corporate culture based on the principles of compliance are offered, including the use of modern technologies for automated monitoring of compliance. The article contains a theoretical analysis of approaches to compliance management and provides practical recommendations for its implementation to ensure the stability of the organization in the conditions of the modern dynamic business environment. Key words: