CONCEPTUAL MODELS FOR ENHANCING THE EFFICIENCY OF TOURISM PRODUCT MANAGEMENT

This study examines the content-related aspects and specific features of developing conceptual models aimed at improving the effectiveness of tourism product management. The relevance of the topic is justified by the need to enhance management mechanisms in response to global shifts in demand, technological advancements, and increasing requirements for sustainable development. Contemporary theoretical approaches demonstrate a high level of variability, leading to methodological contradictions in assessing their effectiveness. Some approaches emphasize digitalization and innovation, while others focus on sociocultural aspects and the engagement of local communities. The objective of this research is to systematize scientific perspectives on integrative conceptual models for improving tourism product management, considering modern trends and challenges. An analysis of existing sources has revealed that technological and marketing aspects are examined in a fragmented manner, and a unified systemic concept is lacking.