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ASSORTMENT STRATEGY OF DAIRY PROCESSING ENTERPRISES IN ACHIEVING COMPETITIVE ADVANTAGES
Journal: International Scientific Journal "Internauka" (Vol.1, No. 170)Publication Date: 2025-03-31
Authors : Isakova Anastasiia; Maroshchuk Diana;
Page : 32-38
Keywords : assortment strategy; dairy industry; diversification strategy; differentiation; premiumization; brands; competitive advantages;
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Abstract
The article examines theoretical and practical aspects of forming the assortment strategy of dairy processing enterprises as a tool for ensuring their competitiveness.
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Last modified: 2025-08-25 02:39:48