CONCEPTUAL AND THEORETICAL BASIS OF ECOLOGICAL AND ECONOMIC OPTIMIZATION IN THE CONDITIONS OF ECONOMIC TRANSITION TO SUSTAINABLE DEVELOPMENT

The introduction of energy eff iciency and biosphere compatibility standards in European countries has proven its eff ectiveness in reducing the negative impact of engineering infrastructure on the environment. Analysis of solutions for the practical implementation of similar measures in Ukraine shows that the mechanisms for pricing and tradingine missions of fuel combustion products into the atmosphere need adjustments. Solving these problems lays the foundation for economic growth in the state, allows you to accumulate funds for environmental protection, ensures social stability, etc.