IT TECHNOLOGIES FOR AUTOMATING BUSINESS PROCESSES IN LOGISTICS: A CASE STUDY OF OMNI DISPATCH

This article explores how IT-driven digitalization reshapes logistics operations, focusing on the example of the “Omni Dispatch” application — a mobile-centric platform designed to automate dispatching, electronic documentation, and real-time tracking. Drawing upon diverse industry studies and comparative analyses of modern solutions, such as LEAD TMS and VeeRoute, the research underscores the centrality of technology integration in reducing operational expenditures and enhancing delivery accuracy. Practical case studies from Hugo Hunter Inc and Alpha Express LLC illustrate measurable gains in process efficiency, billing cycles, and customer satisfaction following the implementation of Omni Dispatch. The discussion also addresses future prospects, highlighting how artificial intelligence and machine learning can enrich route optimization, demand forecasting, and risk mitigation. Ultimately, this study affirms that well-structured adoption of IT solutions provides a strategic advantage, enabling logistics providers to stay competitive in a global market where speed, transparency, and reliability are paramount.