Sustainable Consumer in the Context of Implementing Sustainable Development Principles

This article is dedicated to studying the aspects of forming sustainable consumer behavior in the context of implementing sustainable development principles. Its aim is to explore the impact of sustainable practices on consumer behavior formation and justify the mechanism of sustainable consumption. The components of the sustainable consumption mechanism include integrating ecological, economic, and social aspects into consumer and production processes. The tools for implementing the sustainable consumption mechanism are multifaceted and include institutional, financial, educational, and technological measures that collectively create conditions for introducing sustainable consumer behavior, which, in turn, contributes to environmental preservation. Implementing the sustainable consumption mechanism will lead to significant ecological, social, and economic changes that will promote the formation of sustainable, more responsible, and effective consumer behavior, ultimately contributing to the development of the sustainable consumer.