LANGUAGE REPRESENTATION OF THE CONCEPT NACHHALTIGKEIT IN GERMAN JOURNALISTIC TEXTS

This article is devoted to the analysis of the linguistic representation of the concept Nachhaltigkeit in German linguoculture. The relevance of the study of this concept is due to the change in the socio-economic paradigm in many developed countries, including Germany. Representatives of the concept are actualised in large numbers in the texts of the largest German media. It is the texts of the media that clearly demonstrate the current state of the concept, dynamically accumulating changes in its state and forming an idea of its value component. The analysis is based on such popular German media as Süddeutsche Zeitung, Spiegel, ZEIT, Frankfurter Allgemeine Zeitung, Brand Eins (134 contexts). The discovered contexts demonstrate the verification of all the features identified during the analysis of the conceptual component. In most cases, the positive value component of the concept is manifested. Representatives of the concept are actively involved in enriching the German vocabulary. In the course of the analysis, new trends in relation to the concept under study were also identified and conclusions were drawn about a new stage of its formation.