Fusion-маркетинг как новый инструмент маркетинговых коммуникаций

Publication Date: 2014-06-15

Authors : Verkhovtseva O. N.;

Page : 263-263

Keywords : marketing; communications; fusion-marketing;

Source : Download Find it from : Google Scholar

Abstract

This article analyzes such direction as fusion-marketing. Relevance of such designated areas, formulated definition. Also highlighted are the main goals and objectives of fusion-marketing

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Fusion-маркетинг как новый инструмент маркетинговых коммуникаций

Abstract

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