An Appraisal Of Groupon E-Business Model

Abstract A new kind of business digital age middleman which ordinarily may not have been possible has emerged. An instance is Groupon an e-commerce platform which allows a small group of merchants to reach a large number of customers using internet and social media technologies to provide discounted deals. Therefore the purpose of this study is to appraise the Groupon e-business model. Firstly the brief profile and business model was examined. Thereafter an in-depth Social Legal Economic Political Technological EcologicalEnvironmental and Competitive SLEPTEC analysis of the business model was carried out. Then the elements of the business model and the resulting growth and advantages that bring about competitive and profits in the modern markets for Groupon were evaluated. The findings shows that simple technologies of email and social media can be leveraged for business success especially in massive subscribers base as currently witnessed by Groupon. The study revealed the associated problems with the Groupon e-business platform and thus conclusively recommends how the business model can be improved via considerations of other technological factors.