Maintaining Print Media in Modern Age: A Case Study of Pakistan

In the modern age, print media and electronic media are considers two edge of river that become together. But the print media is backbone of all kind of media. The basic objective of this research was to highlight the importance of print media in the modern age and to explore that in which extent print media is providing information and awareness to people. Survey research methodology used to gather the data and a sample size of 200editors and senior journalists are selected from Lahore, Karachi, Peshawar, Quetta and Islamabad. The study concluded that print media is maintaining its status. Moreover, it is concluded that print media is the foundation of journalism on which rest of the media is developed including electronic media and social media. Print media give comprehensive news in the shape of analysis, editorials and columns. It is also noticed that giving more coverage to local news is the key point of popularity of print media among local people that is usually not highlighted by the electronic media. Whereas study concluded some hurdles that affecting the print media are low literacy rate, financial problems and limited circulation.