PRODUCT ECOINNOVATION AS A CONSEQUENCE OF THE DEVELOPMENT OF SUSTAINABLE DEVELOPMENT CONCEPT

Sustainable development means that economic growth leads to increased social cohesion (or care for the whole of society and quality of life) and also improves the quality of the environment, through, inter alia, limiting the harmful effects of production and consumption in the state of nature and protecting its resources. The dynamic development of the economy caused that very many walks of life came out to meet the expectations of society. So it happened in the case of marketing, which today takes on the characteristics of sustainability. One of its components, sustainable product affects, among others, on the environment, which improves the existence of society. In this article the author will analyze environmental produced by the product, which in fact is beneficial to the environment. Its production and use have less negative impact on people and the environment from the goods of not having the characteristics of sustainability. The base of development has become a query literature, direct observation, gravity issues and analysis of source materials relating to the company in question.