EFFECT OF SOCIAL MEDIA ON E-PURCHASE AMONGST YOUTH

In recent years social media has become more and more popular all around the world. E-purchase stands for electronic purchase; it is buying of goods and services through the medium of internet and computer network. Social media technologies take on many different forms including, magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. As social media becoming increasingly popular, online marketers are investing in ways that utilize social media and engage online consumers. Online marketers’ adoption of new online marking trends is prompted by findings that indicate people are spending significant amounts of time socializing online