ROLE OF ADVERTISEMENTS IN PROMOTING DISSATISFACTION AMONG YOUTH: A STUDY AT UNIVERSITY OF SARGODHA

The basic aim of the study was to scrutinize the Role of advertisement in promoting dissatisfaction among youth. Study has examined the economic and physical dissatisfaction by the pressure of advertisements on youth. A sample of 150 respondents was chosen by applying simple random sampling from 23 departments of university of Sargodha. A well structured questionnaire was used as a tool to collect the data. The data was further reduced and analyzed by using certain descriptive and inferential statistical techniques. It was found that Advertisements use different selling technique which creates economic dissatisfaction among youth; it was also found that Advertisements use different selling technique which creates effect on mind of a person that is cause of emotional dissatisfaction and results shows that it also causes a physical dissatisfaction. The research was recommended that Advertiser should give the correct information about the products and Advertiser should not create feeling of disappointment among youth they should use different techniques.