Visual communications. View from the perspective of psychology and visual arts

This article precedes the research of trends of creation, location and perception of visual communication signs in the urban environment. Regulations on the use of the category “visual communication” in the field of social psychology, media, communication theory, semiotics, graphic, advertising and web design are considered. The value of this concept, depending on the scientific direction of research or practical professional activity, is presented. The stages of origin, formation and development of various forms of transfer and dissemination of visual information are retraced. The characteristic features of visual messages formation are discovered, techniques for enhancing their communicative efficiency are given.