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RELATIONSHIP MARKETING AS A MODERN MARKETING CONCEPT
Journal: Path of Science: International Electronic Scientific Journal (Vol.1, No. 2)Publication Date: 2015-10-31
Authors : Oksana Bolotnaya; Ukraine;
Page : 2.41-2.56
Keywords : Marketing; relationship marketing; loyalty program.;
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Abstract
The article presents the results of scientific and practical justification of the relevance of using the concept of marketing of relations in modern market conditions and identifies the content and factors of customer loyalty.
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Last modified: 2015-11-14 05:48:33