SERBIAN ENTERPRISES AND GLOBAL COMPETITION CHALLENGES

New competitive conditions require new approaches in the area of an organization's management and competitiveness development. Standards and best practice are the road to excellence in the long run. Achieving competitive ability in the short run requires innovation, as well as the improvement of labour productivity and knowledge. The main factor underlying the new model of organization management is knowledge. The basic imperative of modern economy and crucial global competitive factor lay in continuous improvement of knowledge and work productivity. In order for Serbian enterprises to become competitive in international terms, a change in the ways of thinking and the adoption of contemporary world achievements in the field of organization management are necessary.