QUALITY MANAGEMENT CONCEPT AND COMPETITIVENESS OF SERBIAN COMPANIES

Serbian economy has experienced problems with productivity for a long time. It was the result of inappropriate way of business performance which was not based on market principles. Certain products had unjustifiably high prices which were not competitive on the world market. Technological equipment also represents a significant element of productivity rising. If Serbian companies want to achieve competitive advantage on the global market, they should change the way of thinking ad adopt modern world achievements in the field of organization management. In this paper the authors analyse the aspects of business excellence positioning in relation to improving quality of company’s business and achieving sustainable competitiveness of national economy.