ON THE MECHANISMS OF LANGUAGE GAME IN CREATION NEWSPAPER HEADINGS

The article presents an analysis of the language game mechanisms of titles in the design of the newspaper materials structure, whose function is impact on the perception and evaluation of readers. The study subject was a language game, presented in the media text. The aim of this study is to examine the nature, structure, semantics and functions of language game in the media text to determinate their role in the language media mechanisms. The study suggests expansion of the scientific understanding of the phenomenon of games and game strategies in today's media. This in turn will look at the language of the media in a new way, it will go deeper into the unique system of text.