MITOS DAN HIPERREALITAS KOMUNIKASI POLITIK (Studi Iklan Pemilu Jusuf Kalla-Wiranto Versi Humble dan Mampu)

One of the main elements in a modern democratic politics is widespread political advertisement. In the 2009 election in Indonesia, one of the main partner, namely Jusuf Kalla and Wiranto also do advertising, especially on television. This is done to boost the popularity and elektabilitasnya to win the election. And in these ads are myths and hyperreality. This study was conducted to uncover the myths and hyperreality that exist in the ad with the title “humble” and “mampu” belonging to the couple. The method used is semiotic theories of Roland Barthes. with a two-stage approach popularized by Roland Barthes, connotations and meanings denotation, meaning the disclosure of the symbols in advertising will be more striking. From the analysis found that the phrase statesman and populist become the focus of myths and hyperreality conducted by Jusuf Kalla and Wiranto in its advertising.