IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF FMCG IN LAHORE CITY

The present study was conducted to find out the effects of advertisements on user behavior in Lahore city (N=150). A questionnaire was used to measure the effects of advertisements and every age person was targeted in our study for to get the perception and awareness of people about the (FMCG) toothpaste brands. 5 brands of toothpaste were selected in our present study. For analysis Chi-Square, Z test and descriptive analysis were used and presented in bar chart and pai chart form. The results proposed that people change their brand for to try the new brand. Results are also proposed that consumer behavior changed by the income and male are more like the advertisement rather than the female. The behavior of the consumer can be changed by the advertisement but expensive products and repetition of advertisement cannot be changed the purchase decision.