AN IMPACT OF LEARNING, ENTREPRENEURIAL AND MARKET ORIENTATION ON INNOVATION COMPETENCIES

Innovation capabilities are very important for current business because it relates to the ability of an organization that lead to new process, new product or new idea of an organization. Furthermore, it has an important role to influence the creation of a competitive advantage. The aim of this paper is to assess an influence of learning orientation, entrepreneurial orientation and market orientation on innovation capabilities. Samples used in this study were the Entrepreneurial/ manager of car garages in Thailand. Samples were recruited with various sampling methods and we had got 387 samples. Questionnaire was applied to collect data. Statistics used in data analysis were percentage, mean score and standard deviation. Regression analysis was used to test the hypothesis with statistical significance level of 0.05. The results showed an influence of learning orientation, entrepreneurial orientation and market orientation on innovation capabilities.