ELECTION SYMBOL EQUITY: POINTS TO PONDER

A brand is a distinguished name and / or symbol (such as logo, trademark or package design) intended to identify the goods or services of either a seller or a group of sellers, and to differentiate those goods or services from those of competitors. That is the classical definitions of a brand. Similarly an election symbol is a distinguished logo or design allotted by the Election Commission which is intended to identify a political party, and to differentiate from those of other parties. The initial efforts of the party are focus ed towards symbol introduction in the constituencies. In addition, gradually, as it gets familiar and receptive among masses the stage of building the symbol comes in. And that is where symbol decisions have to be taken. Developing an election symbol requires a great deal of long term investment, especially in promotions.