LATEST MARKETING TECHNIQUES: NEXA THE NEXT GENERATION SHOWROOMS OF MARUTI SUZUKI

Maruti Suzuki, ranked as India’s largest car selling company has been able to maintain this position for many years. Moreover, in the 1990s, when the ‘open market’ scenario began, Maruti Suzuki controlling more than half of the automobile market was unprecedented anywhere in the world. However, this highly successful company was not without problems. The main problem the company faced was perception. Nexa ? the next gen showroom is Maruti’s attempt to win over a new generation of tech savvy, well informed premium customers.