SOCIAL STIMULATION OF STAFF AS AN IMPORTANT PART OF INCREASING COMPETITIVENESS OF TRADE ORGANIZATIONS

In modern conditions, role of competition in the sphere of trade is high. In that regard, trade service quality is greatly important. Today, in the majority of modern trade organizations, fi nancial motivation is usually applied. However, such stimulation leads to high costs and does not show suffi cient effectiveness in a long-term period. Thus, in modern con- ditions, creation of a business climate in trade organizations is relevant. This article focuses on the social aspect of labour stimulation, ways of its implementation, its impact on competi- tiveness of trade organizations. The problem of labour stimulation social aspect resides in its subsequent repeal