PERCEPTUAL FEATURES OF INTENSIVE INFORMATION

Language intensity is the amount of expressivity. The intensity may not always be present explicitly in a text. The perception of intensity is affected by different factors central of which is the linearity to the perception of information and generation of a text’s mental picture. The objective of this article is to describe these factors and trace their effect based on the examples of texts of sports journalism, where intensity can be found abundantly. These factors exist at the intersection of psychology and linguistics and have not been given scientific consideration before.