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ISSUES OF CUSTOMER-ORIENTED APPROACH AT THE TRAVEL SERVICES MARKET
Journal: The Way of Science (Vol.1, No. 24)Publication Date: 2016-02-25
Authors : Aleksandrova I.B.;
Page : 61-63
Keywords : travel services market; customer orientation; customer oriented service; customer loyalty; loyalty programs; marketing approach; demand.;
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Abstract
The article considers the issues related to the customer behavior at the travel services market. In a down economy, customer preferences effected by both external and internal factors are bound to change. To ensure effective management of the process it is necessary to use methods that allow understanding the causes of the customer behavior change
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Last modified: 2016-07-18 17:14:55