EDUTAINMENT AS A PHILOSOPHY AND AN INTEGRATED CREATIVE TECHNOLOGY OF MODERN EDUCATION

The article is devoted to the phenomenon edutainment, his understanding and definition. Edutainment treated as a new philosophy of education and education technology. Edutainment practice ? a unity of education and entertainment. The article demonstrates that the practice of edutainment ahead of his theoretical research, especially in the domestic humanities. The author's attention is focused on the socio-cultural roots of the phe- nomenon edutainment and its key characteristics. Edutainment is the philosophy and technology of modern edu- cation. This phenomenon is a synthesis of education and entertainment in the vivid interactive and emotional forms. Education - is an adventure