Conceptual principles of implementing investment marketing in the industry of Ukraine’s regions

In this article we suggest to consider investment marketing in the region’s industry as a purposeful activity aimed to increase the investment attractiveness of industrial enterprises and industrial real estate objects in the region, promotion, accumulation and realization of their investment potential towards activating direct foreign investment attraction. We have generalized some specific characteristics determining the features of its implementing on the regional level. We have also substantiated the basic constituents of investment marketing in the industry, which are necessary for launching an efficient promotion, building-up and realizing the industry’s investment potential in the region. The algorithm for conducting marketing research of the region’s industry investment environment has also been developed.