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Innovation marketing as a factor of competitiveness improving in Ukrainian confectionery industry under crisis

Journal: Academic Bulletin "Economics and Region" (Vol.4, No. 53)

Publication Date:

Authors : ; ; ;

Page : 29-35

Keywords : innovations; innovation marketing; confectionery industry; competitiveness; market.;

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The problems of modern confectionery market functioning in Ukraine are considered in the article. The necessity of innovation marketing at the confectionery industry enterprise as a key to their competitiveness was proved. Directions for the further confectionery industry development have been determined.

Last modified: 2016-07-19 22:02:16