Innovation marketing as a factor of competitiveness improving in Ukrainian confectionery industry under crisis
Journal: Academic Bulletin "Economics and Region" (Vol.4, No. 53)Publication Date: 2015-06-30
Authors : Moklyak M.V.; Popova Yu.M.; Nelen L.F.;
Page : 29-35
Keywords : innovations; innovation marketing; confectionery industry; competitiveness; market.;
Abstract
The problems of modern confectionery market functioning in Ukraine are considered in the article. The necessity of innovation marketing at the confectionery industry enterprise as a key to their competitiveness was proved. Directions for the further confectionery industry development have been determined.
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