SOCIOCULTURAL TRANSFORMATIONS OF PHYSICAL CULTURE AND SPORT IN THE CONDITIONS OF INTEGRATION AND GLOBALIZATION

In this article according to “Philosophy of Olympism”, which was conceived in Ancient Greece, the athlete should not aspire to the victory at any cost. He must demonstrate honored, noble, chivalrous behavior in athletic duel, based on the belief that the most important in these competitions ? not victory over the rival, but self-improvement, overcoming of weaknesses and shortcomings. At the present stage of physical culture and sport development, the sport humanitarization task is set, so that the athlete will be harmoniously and comprehensively developed.