HIPERREALITAS RELASI DALAM SINETRON KOMEDI “TETANGGA MASA GITU?”

Emergence of non-mainstream way of women representations in soap operas, where women are constructed as an independent individual, brought an impact to the patterns of relation between men and women. If we look at Indonesian soap operas, there are not many of them that can manage to present a non-mainstream construction of female characters. The shift on women representation is associated to how the men were represented in said soap operas, therefore this is a form of the role of the media in altering gender stigma in the society. However, in the process of construction there is a new reality presented by the media through soap operas. Baudrillard established that hyperreality is a condition in which the reality that are presented by the media overtook the real world. This makes the society, as a consumer, became convinced that the new reality is a description of real life. This research is a qualitative study on a sitcom titled Tetangga Masa Gitu? with the analysis on the contents of the sinetron. Relation between men and women shown in this sitcom is based on the factors of economic ownership, resulting in hyperreality in the patterns of relation.