PECULIARITIES OF REGIONAL TOURISM POLICY IN TRANSCARPATHIA

The special features of the regional policy formation within the important Ukrainian territorial unit ? Transcarpathia are under consideration in this article. The aim of this work is the analysis of the institutional maintenance of tourism in Ukraine, particular in Transcarpathia, and determination of the issues and prospects for the development of this branch within the investigated territory. The characteristics of the State Strategy Priorities (SSP) in tourism industry of the investigated territory that influence the development of the regions and the national economy in whole have been given in the article. Special attention has been paid to the advantages of the territorial location of Transcarpathia and the peculiarities of the unique natural resource potential. The possibility for the development of practically all types of tourism in the region has been revealed. A SWOT analysis of the tourism industry (strengths, weaknesses, opportunities and threats) has been carried out and the prospects for tourism development of the investigated territory have been determined.