COMPETITIVE STRATEGIES OF AGRICULTURAL TENURE DEVELOPMENT

Land policy in Ukraine is one of the most important in the context of the social and economic policy development, food security of the state, multifunctional development of rural areas, where the land as a strategic resource plays a crucial role. Under such circumstances it is necessary to choose the optimal strategy, which will be aimed at forming competitive land utilization, which serves as a point of agriculture growth and is its main investment resource. The main objective of our research is to substantiate the competitive strategies of land utilization development as a condition for growth of its socio-economic and environmental efficiency, enhancing innovation and investment processes. The purpose of the study is generalization and deepening of theoretical and methodological principles and development of recommendations regarding the formation of the competitive strategies of land utilization development. In the process of the research, the factors forming the competitiveness of land utilization were examined. It was established that the organizational and economic mechanism of land utilization management cannot be considered separately from the innovation processes, since only integrated their application will allow to overcome the poor state of land utilization and ensure high efficiency of managerial decisions in the sphere of land relations. It was determined that the primary element of competitive strategy formation for agricultural land utilization is innovative activity using of tools of economic, environmental, investment, institutional, legal, etc. policy. It was indicated that the mechanism of providing the competitiveness of land utilization is based on the organic combination of economic, environmental, investment and institutional and legal components. Therefore, the competitiveness of agricultural land utilization should be considered as land utilization, which, relying on active innovative activity provides a maximum output of ecologically pure products at the minimal cost with simultaneous preservation of qualitative parameters of soil covering and the environment. The suggested competitive development strategies of agricultural land utilization provide minimization of ecological risks on the environment, primarily on providing non-deficit balance of humus in the soil. It was indicated that the positive prospects of competitive strategies in Ukraine are related to actualization of problems in rational use and protection of land resources, giving grounds to receive additional benefits, designed to enhance its efficiency and competitiveness. With this in mind the competitiveness of agricultural land utilization should be considered as land utilization, which, relying on the intense innovative activity, provides a maximum output of ecologically pure products at the minimal cost with simultaneous preservation of qualitative parameters of soil cover and the environment. The lack of such a strategy leads to inefficient use of land resources, means of production and losses of time as the most valuable factor of market success, and hence to losses in competition with other respective economic structures.