ROLE OF HUMAN POTENTIAL IN THE CREATIVE ECONOMY

The essence of human potential and creative economy is exposed in the article. The correlation processes of the creativity development and the national economy competitiveness has been studied. The basic problems of forming the national human potential on the way to modernization transformations to the country have been outlined, and the index of human development in Ukraine and in the world has been analyzed. The basic prospects of development and improvement of the human potential use are determined, taking into account the today’s realities of globalization processes and their influence on the human development indexes and possibilities. The role of human potential influence on the creative economy development has been proved.