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CRITERIA OF EFFICIENCY OF SOCIAL ADVERTISING
Journal: Science Journal "NovaInfo" (Vol.3, No. 44)Publication Date: 2016-05-01
Authors : Seydametova Gulnara Rustemovna;
Page : 367-371
Keywords : TARGET AUDIENCE; SOCIAL ADVERTISING; PERFORMANCE CRITERIA; THE MECHANISM OF INFLUENCE;
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Abstract
The article is devoted to analysis of the effectiveness of social advertising, to selection criteria that will contribute to its qualitative impact.
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Last modified: 2016-08-21 20:08:11