Las escalas de actitud como género discursivo en la esfera investigativa

This research work arises from the interest in subjecting the linguistic performance of attitude scales, commonly used with difficulty by social science researchers, to determine their nature as a textual typology. The study was conducted by a contrastive analysis of attitudinal scales and theoretical categories. Attitude scales were characterized and accompanied by a theoretical framework to provide a better understanding of the work. As a conclusion, it was determined that attitude scales can be identified as a discursive genre whose main purpose is the assessment of the presence of qualities in human principles through a descriptive discourse organization that promotes the relationship between an expert writer and a semi-expert reader. Likewise, it was stated that the context of utilization of attitude scales is diverse, and their predominant semiotics mode is the multimodality.