Exploration of New Methods of Ideological and Political Education for College Students: Integration of New Media and Construction of Micro-environment

With the development and improvement of network technology, new media technology such as network and mobile phone has penetrated more widely into every aspect of college students’ learning and outdoor activities than traditional media like campus newspaper, campus broadcast and campus television, and this has brought about great changes in the mode of thinking and behavior of college students. While the unbelievable transmission speed of new media, the diversity of its transmission content and the exponential growth of its influence offer new opportunities for the ideological and political education of college students, the depravity of speech power, the low degree of authenticity and the difficulty of supervision in new media also present severe challenges to the education. In order to keep abreast with time in the era of new media and better carry on the ideological and political education of college students, educators should change their educational ideas, integrate effectively new media resources, set up new media network platform, create a proactive micro-environment, establish a flexible regulatory mechanism, strengthen comprehensively the construction of new media team, and constantly innovate the methods, measures and approaches of their ideological and political education