SOCIAL MEDIA MARKETING ? Perspective and Strategies

ABSTRACT Social media presence is a necessity for many customer-driven enterprises as it gives immediate connection between the customer and the seller.There are varieties of social media platforms that are available for marketing and can be utilized as a promotional technique for customer’s adoption as well as for promotions. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.Social media efforts have generated exposure for many businesses as users are acquiring followers and directing them to social networking page. Social media provides a real-time resource regarding market trends and consumer needs. This paper emphasizes on the strategies which can take this marketing mode beyond the normal social media at present and can assist in building stronger public relations to gain competitive edge for better results.