Financial effectiveness of Croatian shipping company Jadrolinija Inc.

The national shipping company Jadrolinija has a special position in Croatian economy. Jadrolinija is one of the oldest Croatian state-owned companies and represents a crucial factor in connecting the coastal part of Croatia with the mainland. Company business has seasonal character, but Jadrolinija is standing out as a company with a special potential for development. During the Croatian accession to the European Union, the company has received a certain time for adjustment to EU standards and directives. That time is important for the implementation of measures and goals which are necessary for sustainability in the new competitive environment. This paper analyses financial efficiency of company Jadrolinija. The goal is to express whether there is possibility to adjust business with their own resources or the company should rely on better use of financial resources from the EU funds.