ISSUES OF WORLDVIEW FORMATION IN MEDIA AT CHILDREN'S TARGET AUDIENCES (BASED ON THE MATERIAL OF THE TRIDEVYATOE TSARSTVO MAGAZINE)

In this article the issues of worldview formation in media at children's target audiences are considered. The research object is the popular children's magazine “Tridevyatoye Tsarstvo” (“Faraway Kingdom”). The work purpose ? to reveal the worldview essence which children's media form at their audience. The author analysed ideological and thematic content of the Tridevyatoye Tsarstvo magazine according to oppositions “own ? alien” and “national ? global”. On the research basis the author has drawn a conclusion on compliance degree of magazine materials to the Russian fairytale tradition.