CURBING STAFF TURNOVER THROUGH EMPLOYEE ENGAGEMENT IN THE RETAIL SECTOR OF NAGPUR

This paper aims to identify employee engagement strategies adopted by the organised retail sector of Nagpur to curb the attrition rate among the staff members. The study focuses on identifying if the employee engagement strategies influence both the gender differently. The key variables associated with employee engagement are intrinsic rewards and extrinsic rewards. These rewards instil a feeling of commitment and satisfaction among the employees thereby resulting in employee retention. By conducting a survey, through questionnaire, this study would seek responses from 200 employees working at all the levels in the organised retail sector. The results obtained from the study confirmed that both extrinsic and intrinsic rewards equally influence males and females working in the retail sector of Nagpur.