TEAM CREATIVITY IN ISD PROJECT TEAMS: KNOWLEDGE MANAGEMENT PERSPECTIVE

Knowledge management is an important topic to team-based studies. From the perspective of innovation management, frequent communication and cooperation promote the integration of the specialized knowledge held by individual team members, enhancing team creativity. The transactive memory system, knowledge sharing and knowledge application are crucial: team creativity is highly dependent on the extent to which knowledge is first store and shared among team members and then applied to solve problems. This study focuses on ISD teams and posits that when an ISD team proficiently spreads knowledge among its members?once the members are willing to share their knowledge?team members can learn from each other and continuously enrich their own knowledge base. This knowledge can then be creatively applied to overcome possible challenges. Drawing on data from a study of 81 team managers, the findings of this research show that all our hypotheses were statically significant.