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INTERNET DISTRIBUTION OF HOTEL SERVICES

Journal: Scientia fructuosa (Vol.104, No. 6)

Publication Date:

Authors : ;

Page : 79-89

Keywords : online reservation systems; alternative reservation systems; hotel business; hotel services; Internet marketing instruments.;

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Abstract

Main trends and patterns of alternative reservation systems in the hospitality industry have been considered. Degree of participation of alternative reservation systems in marketing policy of enterprises of hotel economy has been established. Influence of alternative reservation systems for marketing activities of domestic enterprises of hospitality industry has been investigated.

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Last modified: 2016-10-26 22:00:59