THE ASSESSMENT METHODS OF SOCIAL PARTNERS POTENTIAL IN THE TRADE ENTERPRISES

Journal: Herald of Kyiv National University of Trade and Economics (Vol.92, No. 6)

Publication Date: 2013-12-16

Authors : ZHUKOVSKA Valentyna; MYKOLAICHUK Iryna;

Page : 96-105

Keywords : social partnership; business social responsibility; social partners; social partner evaluation criteria; social project.;

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Abstract

The essence and the role of social partnership in establishing the socially responsible model of business in the sphere of trade is studied. Partners evaluation tools for the social projects implementation are suggested, the indicators and the criteria of the social partners evaluation are defined. The capacities for the partners' participation in the projects on the basis of their reputation are argued.

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THE ASSESSMENT METHODS OF SOCIAL PARTNERS POTENTIAL IN THE TRADE ENTERPRISES

Abstract

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