Internet Marketing: The New Era of Innovation in E-Commerce
Journal: International Journal of Research in Computer Science and Management (Vol.3, No. 1)Publication Date: 2015-12-15
Authors : Amandeep Kaur; Amandeep Sharma;
Page : 4-21
Keywords : Internet Marketing; Innovation; E-Commerce.;
Abstract
Internet marketing is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company.
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