CREATIVE MORPHOLOGY IN MASS MEDIA TEXTS

The article examines derivation as a means of language creativity. Word-formative models and the consequent changes in syntactic, semantical and pragmatic structure of the speech message stipulate the expressive and subjective nature of mass media texts. The author looks upon productive and unproductive derivational models, their functions in speech, reasons why new words are coined and pragmatic consequences of their usage. The paper also discusses the applicability of morphological research in the English language classroom.