ACCOUNTING EDUCATION IN THE CONTEXT OF THE INNOVATIVE EDUCATIONAL PROCESS

Changes in the economy affect the formation of a new social order, society nominated to the quality of training in accounting, knowledge of which meets the requirements of modern society. The purpose of the article is to study trends and solutions to the problems of modern accounting education related to the use of innovative technologies. Problems of professional accounting education are topical due to the accession of Ukraine to the Bologna process and determine the use of innovative technologies accounting education accounting in accordance with changing requirements, its maintenance and reporting. Modern trends in business processes require adequate design processes these changes in accounting education. As a perspective direction of development of higher education in accounting should be considered widespread introduction of distance learning methods through the use of advanced information technology and remote access to distributed databases. Trends of modern accounting education are: 1) updating the content of financial education. The accumulated knowledge from the past reinvented from the standpoint of new knowledge and changing conditions of business; 2) combination of professional accountin; 3) consolidate creative approach to accounting education; 4) development of information learning process accounting personnel associated with the use of new information technologies, which allows to combine logical and imaginative methods of development of new knowledge and at times increases the productivity of the learning process; 5) changing accounting education organization, strengthens the tendency to forming a system of continuous education, covering all stages of education. Continuing education reinforces innovative learning because it allows timely update and replenish stock received in high school knowledge to better understand the new challenges and find innovative ways of their solution. Of particular importance is the use of distance learning using modern information technology. Particular attention should be given to postgraduate education, because knowledge obsolete in terms of reforming accounting and business development. One of the promising areas of development and introduction of new information technologies in educational process of teaching accounting are interactive educational and training workshops. The necessity of the application of innovative technologies in financial education in order to develop professional competence of accountants. Approaches to innovation should be innovative by themselves as traditional approaches do not have time to respond to the changes occurring in the business environment. Formulated innovative paradigm of modern accounting education includes targeted, substantive and methodological components.